What it is
Stock is money in the shape of a box. Every product that does not sell is idle money, takes up space, can expire and earns nothing. Turnover measures how many times the stock is renewed in a period: a product that turns over ten times a year sells and is restocked regularly; one that turns once or twice is a candidate for review.
The aim is not to hold less of everything but to hold the right things: what turns over, sized properly, and what does not turn over but is essential (an antidote, a rarely used treatment), in the minimum quantity.
Three simple measures
With the sales and stock your software already gives:
- TURNOVER = units sold in the year ÷ average stock. The higher, the better the product moves.
- DAYS OF STOCK = current stock ÷ average daily sales. They say how many days you can sell without restocking.
- ABC CLASSIFICATION: a minority of products (A) account for most sales; many (C) account for very little. A is looked after more and C is reviewed downwards.
At the counter
When to recommend it
- Measure turnover for the ranges taking the most space
- Keep stock of essentials even if they turn over slowly
- Return what the supplier accepts while it still has shelf life
- Check days of stock before every big order
When not to
- Hold everything “just in case”
- Leave a product with no sales “because we already have it”
- Confuse lots of stock with good service
- Keep what is about to expire hoping someone asks for it
Warnings
- Important Essentials are not measured by sales alone: an antidote or a rarely used treatment may not turn over and be exactly what must never be missing.
- Caution A big stock is not good service if what people ask for is not there: what matters is having what is asked for.
- Worth knowing Days of stock change with the season; compare them with the same month last year.
How to do a stock clean-up
- Pull the list of products with stock and no sales in the last six to twelve months.
- Set aside the essentials even if they do not turn over (those that must never be missing).
- For the rest, decide: return to the supplier, sell with a promotion if the rules allow it, or stop restocking.
- Adjust the minimums of what is left over so it is not ordered again.
- Repeat every six months: it is a routine, not a spring clean.
A products and C products
| Aspect | A (best sellers) | C (barely move) |
|---|---|---|
| Weight in sales | High | Very low |
| Stock | Tight and monitored | The minimum possible |
| Risk of stock-out | Avoided at all costs | Accepted, unless essential |
| Review | Frequent | Every six months |
The effort goes to A; C is cleaned up, except for the essentials.
Self-assessment
Three questions. When you check your answers you will see the explanation for each one.
-
It is units sold divided by average stock.
-
Essentials are kept even if they do not turn over.
-
If it is not reviewed, idle money builds up.
Training content. It does not replace the summary of product characteristics or clinical judgement.